Canadians Talking Tech

Digital Marketing & Developments in Social Media

by James Mowery Posted in Web

Many people believe that it’s fair to say the marketing industry has changed more so over the past decade or so than it has since its inception. Classic marketing techniques such as direct mail, print and radio advertising are no longer considered to be nearly as effective as they were in the past, and have been eclipsed by digital marketing. The advent of technology has changed how people consume media, which has had a direct effect on how marketers reach their target audience. Digital marketing is without a doubt the future of the industry, and it is best for agencies to jump on the bandwagon early before it is too late to get with the times.

Social media is perhaps the most popular aspect of technology to emerge in the last few years, and has quickly become an institution. With websites such as Facebook and Twitter, people have never been able to integrate their online and offline lives together better than they can now. Since so many people spend a good deal of time visiting and updating their profiles on sites such as these, marketers have come to realize that there is no better way to reach people these days than through social media. Taking advantage of social media sites can make marketing easy and inexpensive.

Marketers use social media in a variety of different ways. Most social media sites sell ad space, which can be used to target either a national or local market. Marketing agencies are learning that since these sites can target someone based on their location it is not much different than advertising in print, yet it costs a whole lot less. On top of these methods, marketers are also starting to set up their own Facebook and Twitter accounts so that they can report any type of news or events. If the page is fun and interesting to read, it may even be possible to develop a following of people that you can market to on a regular basis. Using social media to this effect is perhaps the single most important thing agencies can do.

About the author: James Mowery is a computer geek that writes about technology and related topics. To read more blog posts by him, go to online dating.

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