Canadians Talking Tech

Sony Ericsson calls on EU to help save our planet

by Daniel Wolfe Posted in Cool, Environmental Efforts, Gadgets, Inspirational, Mobile

NorthGeek’s good friends at Sony Ericsson have informed us of an announcement made today by an alliance of global companies, including Sony Ericsson, demanding that the EU further restrict hazardous substances in consumer electronics. Joining forces with Sony Ericsson are Acer, Dell, Hewlett-Packard and the public interest organizations ChemSec, Clean Production Action and the European Environmental Bureau.

Sony Ericsson has made products that showcase more sustainable materials available through their GreenHeart™ strategy which takes a holistic approach to reducing negative environmental impacts and positively affecting those who use its products. Sony Ericsson’s Naite™ handset is the first GreenHeart™ product available in Canada. Some of its environmental benefits include:

  • A minimum of 50% post-consumer recycled plastics in the casing
  • GreenHeart™ headset
  • E-manual in phone
  • Waterborne paint
  • Low power consumption charger (EP300 GreenHeart™ charger, <.03 W in standby mode).
  • Carbon footprint calculator
  • The official press release follows:

    Sony Ericsson calls on EU to further restrict hazardous substances in consumer electronics

    Sony Ericsson joins forces with an alliance of public interest organizations and global technology brands to persuade the European Parliament to ban the use of hazardous substances in consumer electronics from 2015 onwards.

    Brussels 19 May 2010 – In a partnership announced today Sony Ericsson joined Acer, Dell, Hewlett-Packard and public interest organizations ChemSec, Clean Production Action and the European Environmental Bureau, to call for a strengthening of the EU Restrictions on Hazardous Substances (RoHS) directive.

    Currently the RoHS directive restricts some heavy metals and two types of BFR. However, Sony Ericsson along with other members of the alliance is calling for restrictions on all brominated flame retardants (BFR) as well as PVC. When BFR and PVC are incinerated under substandard recycling conditions, they form halogenated dioxins that are potent toxic chemicals. Sony Ericsson believes these brominated flame retardants and PVC should be phased out from electrical and electronic products as soon as possible. Over the past 18 months Sony Ericsson has been developing products without these unwanted substances and believes that substitute materials are available and could be rolled out across the industry with little disruption.

    “Sony Ericsson is committed to a complete phase-out of halogenated organic substances from its products, and at the current time has phased out almost all brominated flame retardants (BFR),” said Daniel Paska, Environmental Expert at Sony Ericsson. “We believe the electronics industry has a responsibility to move proactively to find substitutes to replace BFR and PVC and are therefore calling on EU legislators to show leadership on this issue by voting to tighten the RoHS directive.”

    Sony Ericsson along with the other members of the alliance will lobby EU legislators who are currently in the process of debating whether to tighten the existing RoHS directive and invites other members of the industry to join them.

    “Sony Ericsson is committed to delivering products with the best possible environmental performance in the industry”, said Mats Pellbäck Scharp, Head of Corporate Sustainability at Sony Ericsson. “That is why we support strong environmental legislations. We have also introduced a range of GreenHeart™ pioneer phones that showcase more sustainable materials like recycled plastics, waterbourne paints and energy efficient chargers. We have also committed to making the majority of our 2011 portfolio compliant with GreenHeart™ requirements.
    Sony Ericsson has to date phased out all PVC in its products and nearly all halogenated flame retardants.

    For more information on GreenHeart™ and our environmental work, please visit the Sony Ericsson GreenHeart™ web page at or the Sony Ericsson Greenheart™ blog at

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