Canadians Talking Tech

Vladimir likes to shoot stuff and go off-roading, but he also likes to party.

by Dan Reitman Posted in Automotive

God love the English upper class. They are, by all accounts, the cradle from which WASP refinement and modesty originated. By their playbook , if you are blessed with the genes that afford you the birthright of land ownership, a title, an uber-hyphenated name, etc., etc., then you act accordingly: you drive a rickety old Land Rover, you wear tweed, and you generally keep a low profile as you go about your patrician daily activities of gardening, hunting, drinking, inbreeding, and otherwise maintaining your estate. Much beyond those activities, whether you run an organic farm, a dog-fighting ring, or collect Crimean war-era artifacts on the side is entirely up to you, old sport.

But that was then, this is now. In this age of Cool Britannia, tastes have changed. Footballers, musicians , and Russian mobsters have replaced the moneyed old world elite in England as the aspirational conspicuous consumers of the day. In other words, Nouveau Riche is in, and stodgy old Land Rover has hopped on the bandwagon and embraced their inner baller. The result is this, the Overfinch Range Rover by Holland & Holland. The car’s off-road prowess remains, but is now clearly matched by the strength of its pimp-hand. This beast mixes the old guard hobbies of shooting birds, drinking whiskey, and driving off-road on your estate with the new world hobbies of shooting people, drinking Crystal, and driving off pavement to park next to the velvet rope of your club. Progress indeed.

[Image courtesy of Jalopnik]

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