Why’d you do it, VW?
by Dan Reitman Posted in AutomotiveThe Volkswagen New Beetle, the original retro-revival city car and a smash hit for VW – inspiring the likes of the PT Cruiser, the MINI, and the new Fiat 500 – is getting very, very long in the tooth. Believe it or not, it’s been in production for nearly 12 years – an eternity in the car industry. So how is VW celebrating this car’s success and longevity? By playing “dressup,” of course.
![PASS](https://i0.wp.com/northgeek.com/wp-content/uploads/2009/11/GT3RS-300x225.jpg?resize=300%2C225)
PASS
Yes, VW has decided to dress their New Beetle with Porsche-inspired racing paint. Look, I’m as smitten by the go-fast orange paint on race-ready Porsches as any car guy, but painting a Beetle like a race car – and yeah, I’ll give special dispensation to Herbie The Luv Bug – just does not work. The Germans, once the purveyors of restraint and common sense, have brought tackiness to a new level.
Why’d you do it, VW? Exactly how many hairdressers and sorority girls clamoured for a “racing-inspired” version of their favourite city runabout? Yeah, I thought so.
It’s a little bit like Nike deciding to sponsor golf legend Jack Nicklaus, in the twilight of his career, and then asking him to dress in Tiger Woods’ signature red-&-black golf duds, and finally, insisting that he do his best version of the Tiger Woods Fist Pump after every winning putt. I cringe at the idea. And I hate golf.
![FAIL](https://i0.wp.com/northgeek.com/wp-content/uploads/2009/11/beetle-blackorange-i3-300x169.jpg?resize=300%2C169)
FAIL
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