Canadians Talking Tech

Why’d you do it, VW?

by Dan Reitman Posted in Automotive

The Volkswagen New Beetle, the original retro-revival city car and a smash hit for VW – inspiring the likes of the PT Cruiser, the MINI, and the new Fiat 500 – is getting very, very long in the tooth. Believe it or not, it’s been in production for nearly 12 years – an eternity in the car industry. So how is VW celebrating this car’s success and longevity? By playing “dressup,” of course.

PASS

PASS

Yes, VW has decided to dress their New Beetle with Porsche-inspired racing paint. Look, I’m as smitten by the go-fast orange paint on race-ready Porsches as any car guy, but painting a Beetle like a race car – and yeah, I’ll give special dispensation to Herbie The Luv Bug – just does not work. The Germans, once the purveyors of restraint and common sense, have brought tackiness to a new level.

Why’d you do it, VW? Exactly how many hairdressers and sorority girls clamoured for a “racing-inspired” version of their favourite city runabout? Yeah, I thought so.

It’s a little bit like Nike deciding to sponsor golf legend Jack Nicklaus, in the twilight of his career, and then asking him to dress in Tiger Woods’ signature red-&-black golf duds, and finally, insisting that he do his best version of the Tiger Woods Fist Pump after every winning putt. I cringe at the idea. And I hate golf.

FAIL

FAIL

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