Canadians Talking Tech

“With Glowing Hearts”: True North Media House and the 2010 Olympics

by Noah Bloom Posted in Canada, Olympics

“With Glowing Hearts” is a documentary by Andrew Lavigne about social media and its part in the upcoming 2010 Winter Olympics in Vancouver. In the following episode, Kris Krug, Dave Olson, and Rebecca Bollwitt talk about their story and the emergence of the True North Media House, an independent media project to cover the Games.

According to Dave, “What you see on TV is very different from what happens on the ground… We’ve reached the point where grassroots has boiled up and leveled with mainstream media.” Watch the video below:

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